We Protect People.

Key Responsibilities • AI Journalist; PR Execution o Monitor and respond to journalist and HARO queries (using AI-assisted drafting tools, with your polish and fact-checking). o Manage submissions, approvals, and follow-ups with media outlets. • Event; Tradeshow Promotion o Develop pre-show and post-show campaigns (LinkedIn, email, landing pages). o Coordinate logistics, booth materials, and post-show follow-up with sales. o Manage photos, media, and promotional collateral • Install Case Studies and Voice of Customer (Monthly) o Interview sales/install teams to build a compelling project story each month. o Write, format, and publish content across web, print, and social platforms. o Collaborate with our remote design assistant for visuals. • AI; Website Optimization for LLM Discovery o Understand how large language models (LLMs) and AI search tools interpret and display website content. o Regularly update and optimize our website pages to improve AI discoverability, clarity, and authority. o Use tools like ChatGPT, Perplexity, and SEO insights to test how EDGE content is being summarized or cited. o Coordinate with web support vendors for updates and structure improvements as needed. • Ad Hoc Campaigns; Coordination o Support new initiatives (e.g., “Install Date Protection” or new product rollouts). o Maintain the marketing calendar, task tracker, and HubSpot campaign records. o Coordinate across leadership, sales, and design teams to ensure on-brand execution.

You’re Great At: • LEARNING! • Writing and editing clear, concise content with technical accuracy. • Translating complex ideas into customer-focused messaging. • Managing multiple projects and priorities without dropping details. • Working confidently in HubSpot, Microsoft 365, and SharePoint. • Experimenting with AI tools to improve efficiency, SEO, and content performance. Preferred Experience: • 3–5 years in marketing communications, content coordination, or PR. • Familiar with B2B, construction, manufacturing, or industrial brands. • Experience with website management (WordPress, Webflow, or similar). • Curious and comfortable experimenting with AI and SEO technologies.

First 90-Day Deliverables 1. Publish 2 install case studies 2. Launch one tradeshow or event campaign 3. Establish rhythm for weekly social and PR submissions 4. Audit and update 5 key website pages for AI discoverability 5. Improve HubSpot contact organization and SharePoint marketing library

We Protect People.